Vichy asked us to devise a UK & Ireland launch campaign for LiftActiv Advanced Filler to increase awareness, engagement and sales. The brief was to deliver a 360 degree digital campaign, predominantly targeted at the 40+ woman, with an engaging strapline and a visual language which would hero the product, as well as remaining consistent with the ATL visuals created in Paris. The primary goal was to get samples into the hands of potential ambassadors and in particular, new users.

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