We decided what Lancôme needed was a campaign micro site, designed and built around a ‘get your free sample’ hook. The site also highlighted product benefits and showcased advocacy through quotes, key stats, reviews and testimonial videos from both magazine editors and happy customers. Data collected through the ‘free sample’ CTA was collected for future Lancôme comms; a targeted ‘remember to collect your sample’ email was also included. To drive awareness further, we created online assets for Lancôme’s main site and animated flash banners for the Google Display Network.

Lancome 1
Lancome 2
Lancome 3

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