Gala Coral's brief was to create a social campaign to capture email addresses in order to promote their 2013 FA CUP final offers. In order to adhere to the brief, we created a responsive competition microsite, seeded using the promoted trend (#cupfinalhero) on twitter. The competition was put in place to help promote the 2013 FA CUP final offers. The Prize; A new TV, beer and pizza all delivered direct to your door in time for kick off. All you had to do was tell us your #CupFinalHero and leave your email address.